Measurement of Productivity of Web Sites
نویسندگان
چکیده
The rise of Internet usage and the number of commercial web sites is inevitable. However, the commercial success of these web sites is often difficult to assess and control. We develop and apply a model to measure the “productivity” of web sites as one factor of their commercial success. Inputs and outputs of web site activity are defined and a nonparametric production function is constructed on the basis of data for a number of German web sites. This way best practice web sites among the observed ones are determined.
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